With a plethora of Social Media tools available to Formula One teams, fans are spoilt for choice on ways to keep up to date with developments in the sport and their favourite teams. Also, it is increasingly common for teams, sponsors or drivers to circumvent traditional media outlets to get their news directly to fans – without any PR-spin or mis-quotation by the media.
For example, Formula 1 driver Massa recently announced his departure from Ferrari by posting this news on Instagram which is linked to his Twitter account.
Felipe Massa: From 2014 i will no longer be driving for Ferrari. I would like to thank the team for all the victories and incredible moments experienced together.
Also, fans were the first to find out that Daniel Ricciardo would be Mark Webber’s replacement after a low-key post on Facebook directed fans to ServusTV (Red Bull’s Official TV channel) while all the professional journalists were at the premiere for the new Formula 1 film, RUSH.
Besides the use of Social Media for team announcements, it is also a good way for sponsors to interact directly with fans (and potential customers) by running competitions for factory tours, product launches etc.
So to establish who deserves the “Most Effective F1 Marketing Award” of 2013 (unofficial!), F1 fans are invited to suggest the most Effective or the best Marketing initiative by a Formula One team or sponsor via Social Media during this season.
Entries should include a link to the initiative/competition even if it has closed, and should involve some level of interaction between fans and team (i.e. a funny tweet does not count, if it does not raise awareness of the team or their sponsors’ brand).
Please post your suggestions/entries in the Comments section below.