Infiniti Red Bull Racing team partner the first team sponsor to generate over $1billion in TV exposure in F1.

According to global sports research experts Repucom, Infiniti became the first F1 team sponsor to pass the 1 billion US$ AVE TV value in the 2013 season.

The luxury car maker, which entered F1 in 2011, is now the number one most exposed team partner in the sport, measured by calculating the amount of on-screen branding of the official qualifying and race broadcasts.

This reaffirms Formula 1 as one of the biggest value returns in global sport.