August 19 2014: becomes FormulaE Headline Sponsor on ITV

Sponsorship manager at ITV, Dan McLean said: “We are delighted to welcome to the ITV family as the sponsor of the first ever Formula E tournament.

“We believe the combination of the Formula E Championship and sponsorship is the perfect opportunity for the brand to engage their target audience in an exciting and highly fitting environment, and we look forward to working with them across the campaign.”’s Managing Director and founder, Mike Welch, said, “Formula E on ITV is a great strategic fit for our business and follows on from our successful sponsorship of Formula 1’s coverage on Sky Sports.

“A large segment of our existing and target market is British motorsports enthusiasts and we’re also keen to support green developments in motoring. Smart, targeted sponsorship like this is in keeping with our ambition to be the most recognisable and trusted brand in tyre retailing.”

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