Away from the lukewarm feedback on the livery reveal event, fans would have noticed a few new names in the FormulaE sponsors’ parade including Beats and Manchester City. Techeetah belongs to SECA, a Chinese Sports Marketing and Management firm owned by China Media Capital (CMC) who is also a shareholder in Manchester City – hence the football club’s logo on the Formula E race car.
Expect cross-promotion of both sports, a la Sauber F1 Team and Chelsea Football Club.
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